We noticed something missing
We have always admired the Fanuli philosophy of delivery the best in Italian craftsman ship and commitment to the family business. We have experience the amazing in-store sales experience when purchasing an All Day cabinet set for the Noisin office. We where especially impressed with the attention to detail by the Fanuli team to deliver a beautiful product.
While Fanuli hosts a a good digital experience, the challenges to bring new furniture customers into the front doors of show rooms is increasingly becoming digital first. Customers will use online stores as a research phase of furniture shopping; exploring styles, looks, lead times, designers and customisation options. For the high tick purchases by individual customers, there needs a fair amount of curation between online and the show room. Fanili has a great starting place, however there is room to improve with details of the purchasing journey and how customer engage with Fanilu products before exploring in-store.
We can't always secure the goods
We believe we would be primed to help Fanuli with e-com strategy and design, to ensure their online experience perfectly maps a path for customer to a showroom and through to purchase. There is a number of strategies and design implementation that will benefit Fanuli at the exploration stage of the customer journey and help customer understand the product and more importantly drive excitement for an in store experience. Furthermore we believe we would be perfectly positioned to help wth e-commerce development when the opportuinty arises. We would love to share our ideas with your team.
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