Delivering authentic Thai flavours to the world

Service list

Pantainorasingh is a longstanding legacy brand synonymous with Thai culinary culture, with decades of history and international distribution. Noisin was engaged to modernise its digital presence while preserving its traditional essence. This was a close cousin to the Taste Nirvana engagement, delivered through the same consultant relationship. Everything we did on Taste Nirvana was modelled on the approach we built here.
  • Modernised digital presence rooted in heritage
  • Refined colour palette for Western markets
  • Typography, motifs and imagery refreshed for modern context
  • Localised content across seven language profiles
  • Structured, centralised review process across a wide range of devices
  • 250 percent more global traffic, 83 percent more whole orders as a sales tool
Explore Work
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The Challenge

Pantainorisingh, a longstanding legacy brand synonymous with Thai culinary culture, sought to modernize its digital presence while preserving its traditional essence. Noisin tackled the challenge of updating the brand's website for a global audience, adhering to the traditional packaging designs and colors.

The site needed to showcase the diverse product range effectively and contextualize Thai cuisine for Western customers. Additionally, digital assets were crafted to convey the brand's rich tradition and significance in Thai cuisine, all while appealing to Western markets.

The Solution

Colour palette refined

Pairing back the brand colour palette to create a canvas that is refined and uplifting the status quo of the Pantainorisingh's cluttered colour profile.

Typography Refresh

We utilised Thai stylised fonts to create an experience that captured the essence of the traditional product while affirming it’s modern existence.

Define Graphic Support

Creating stylised CTA to drive the experience of a world steeped in traditional and history.

Custom Imagery

Traditional Thai Motifs are paired with stylistic imagery to portray the intersection between tradition and modern context.

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The Outcome

Pantainorisingh saw a 250% increase in global traffic, followed by an increase in time on site by 60% on the site.

The sales team experienced a 83% increase in whole orders when the digital set was used as a selling tool at trade shows and in sales meetings.