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The Challenge
Pantainorisingh, a longstanding legacy brand synonymous with Thai culinary culture, sought to modernize its digital presence while preserving its traditional essence. Noisin tackled the challenge of updating the brand's website for a global audience, adhering to the traditional packaging designs and colors.
The site needed to showcase the diverse product range effectively and contextualize Thai cuisine for Western customers. Additionally, digital assets were crafted to convey the brand's rich tradition and significance in Thai cuisine, all while appealing to Western markets.
The Solution
Colour palette refined
Pairing back the brand colour palette to create a canvas that is refined and uplifting the status quo of the Pantainorisingh's cluttered colour profile.
Typography Refresh
We utilised Thai stylised fonts to create an experience that captured the essence of the traditional product while affirming it’s modern existence.
Define Graphic Support
Creating stylised CTA to drive the experience of a world steeped in traditional and history.
Custom Imagery
Traditional Thai Motifs are paired with stylistic imagery to portray the intersection between tradition and modern context.
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