We noticed something missing
Pigeonhole is the result of a conscience curation of niche products that has grown the brand from a small store in Bon Marche Arcase in Perth to a national-wide retailer. Our founder, Shaun Lonergan, worked at Pigeonhole in his younger years and has always voiced his admiration for the brand and its unique strategy.
We can't always secure the goods
Retail businesses, such as Pigeonhole, will consistently face the pressure of market saturation and everchanging design and market trends. Your product strategy effortlessly combats this, along with your on-brand instore experience, but these efforts should be supported by an equally impressive e-commerce experience. Your digital assets are an opportunity to influence customers perceptions of the brand, starting with a seamless e-commerce experience that considers the customers purchasing journey. The Pigeonhole website excludes shopping functionality, links to key product categories and other essential components. We’re sure this is intentional, but we encourage you to consider the missed opportunities. We would love to have a conversation with you about this journey for Pigeonhole and how Noisin could support you.