Solskin Beauty Labs is an Australian beauty manufacturer, a B2B supplier to the beauty industry acting under a direct-to-consumer model. Solskin was already established when it spotted a gap in the market and created Azure Tan as a direct to consumer offshoot, a client Noisin had already worked with twice. That relationship is what brought Solskin itself to Noisin for this engagement. Positioned as a rebrand to let the brand and business scale internationally, the project spanned full brand strategy and identity through to a rebuilt Shopify store.